Undertale is a fantastic game. I might even write about it sometime. But not right now.
See, Undertale’s creator said a few weeks ago that taking Undertale commissions is fine, but selling unofficial merch is not. I said yesterday that I think this is kind of uncool, and I was somewhat surprised to get half a dozen people instantly disagreeing with me for various reasons. I thought about this a lot in the shower, and here are some words.
First let me clarify why I think this is uncool. The merchandise I had in mind was buttons and stickers and prints and other physical incarnations of art. You see this kind of stuff sold rather a lot at anime conventions, because it works really well — it combines a popular subject with unique custom artwork. Commissions are all well and good, but they don’t pay very well and there’s a physical limit on how many a single person can do. It’s much more efficient to put more time into a smaller number of things with broad appeal, then sell them as physical objects to a greater number of people.
That’s what I see being disallowed here. Someone could pour days or even weeks into a beautiful illustration, and then not be able to sell it — to be compensated for their hard work. Meanwhile, the free spread of that same illustration online helps keep the source material popular, fueling more sales of the game.
Some people said, well, he might want to sell his own merchandise. My kneejerk reaction is that maybe he should get on that then? He even had a head start, seeing as he knew everything about the game long before it was released. My second kneejerk reaction is that I really doubt artwork competes with itself as strongly as direct copies might; there are plenty of people who will gladly buy many different depictions of the same thing. There’s a cap on how much a given person can spend, sure, but official merch is always wildly popular and I can’t see it seriously being cannibalized by a few indie keychains.
But the more I thought about this, the more I started to wonder: why do we even take for granted that he should have a monopoly on merchandise?